Our team crossed 13,000 miles looking for 20 amazing landscapes in a country of continental proportions. The landscapes were photographed and turned into desktop wallpapers. These images were gathered in the campaign hotsite and shown to the public without any indication of their location.The challenge was simple: Go to the landscape in your wallpaper. Participants had to find 3 of the 20 landscape locations and visit them. There, they had to remake the wallpaper photo and write down the code hidden in a landmark. The first person to send the correct images and codes won a BMW motorcycle.

'Riffel Explore' got a lot of buzz and brought together adventurers throughout Brazil. The action took over the various forums, communities and motorcycle club websites on the topic. We made the news in the main motorcycling blogs in the country, and spontaneously reached about 300 thousand readers. The campaign had 1,414 applicants, from 25 states, and 88,000 visits to the hotsite. The project, which was expected to last 3 months, was over in an amazing 14 days. The winning explorer had to travel 1,378 km on a long and pleasant route that led him to a brand new BMW.