Cannes Lions
OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / MOTOROLA / 2005
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Our challenge was to launch the new Motorola C650, a cell phone that plays mp3 ringtones. In order to reach a young target audience, wecreated a superstitial in which people could use a web tool that would help to define their personal style - hair, clothing, accessories, all matching with their personalities. After interacting with the ad, they could invite friends to do the same, making this action strongly viral.
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