Cannes Lions
DIGIT, London / MOTOROLA / 2005
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We developed the Motofuture website to showcase Motorola’s future product ideas and concepts. All enquiries and comments are directed straight to Motorola’s development teams creating a direct channel and opportunity for consumers to influence future product development. Comment 'residue' is left throughout the site so that visitors can go back and review at any point. We also developed a timeline to showcase Motorola’s illustrious history. Based on a calendar metaphor, the Motohistory section of the site lets users 'flick' through the years and see what Motorola’s breakthroughs were and what their advertising was at the time.The site is continuing to expand and has become a key focal point for Motorola to engage its audience with its product development and innovation.
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