Motorola’s split into two companies prompted the need for a brand refresh and re-positioning of its consumer-facing entity, Motorola Mobility.It’s presence at the 2011 Consumer Electronics Show (CES) would mark the debut of consumer facing Motorola Mobility as well as the introduction of their Xoom and Atrix products.

To celebrate, Motorola wanted to make a splash with a show stopping, high energy and technologically innovative environment that would drive enthusiasm for their products and position the Mobility brand as a game changer.

A multimedia rave in a box, the 8,800 square foot physical structure echoed Motorola’s brand ethos by fusing technology with human behaviour. Nearly completely blanketed in motion graphics, the space featured motion graphics, video towers playing customer testimonials and transparent LED media walls that served as both digital canvases and space dividers.

Inspired by the compartmentalised layout of a museum environment, the exhibit housed each product in its own gallery to better showcase its distinctions among the other offerings on display. Dividing the space into product vignettes also helped to focus visitor attention to encourage active engagement.

In addition to engaging thousands of potential customers directly, Motorola’s environment and product promotion impressed the media thereby extending the reach of their CES initiatives. Bolstered by the debut of the Motorola Mobility brand and Best of Show, Best Smart Phone and Best Overall Product accolades bestowed by the CES community, Moto’s CES presence resulted in unprecedented media acclaim for the brand and high profile coverage of its CES show environment.