Cannes Lions

MOTOROLA RAZR LÚK

DIAMOND OGILVY, Seoul / MOTOROLA / 2009

Film
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The stylish cell phone. The advert asks a number of people: 'What is your style?' They respond to the question with a variety of answers; Baggy, French, Hollywood, Preppy, Luxury, Ethnic, Skinny, Preppy, Punk. The spot ends with Motorola Razr Lúk - the stylish cell phone. 'Your Look. RAZR LÚK'.

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