Motorola takes you to the world of music, with society leaders and a like-minded community. Motorola listens to people and understands their needs through the motorokr platform.Multimedia elements such as podcasts, maps, videos and music are some of the tools that complement the latest news, musical agenda and social community by creating motorokr, the ultimate online destination for passionate musical youngsters.Integration throughout msn's network provided a fuller and richer experience for users.Concept: motorokr takes you with your music, your people, your interests... motorokr takes you there. Objective: create an engaged and faithful community.