Cannes Lions
TAXI CANADA, Toronto / JOHNSON & JOHNSON / 2010
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To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper’s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.
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