Three Mountain Dew billboards were put up at the Philippines’ biggest skate event – and every single one held a skateboard that had an illustrated step-by-step guide to a trick. The thousands of skaters who attended the event were given the chance to pop a skateboard out of a Skatebillboard, learn from its design, then learn from experience. In the spirit of the Mountain Dew brotherhood, text on the spaces left behind by the popped-out skateboards encouraged skaters to return the boards for others to use.