We gave people in the Arabian Gulf the opportunity to experience freefalling from 10,000 ft at 240 km/hr during the ESPN XGames in Dubai – while holding a Mountain Dew can!People qualified to win by sharing footage of themselves performing extreme sports stunts and uploading their videos on www.mydewaction.com Viewers voted for the top 4 entries.

Winners were flown to Dubai and skydived during the XGames.Their moment of fame was enhanced by allowing them to train with professionals & then perform live in front of the XGames spectators.

74% increase in Awareness vs. last year.6,000 daily visits on www.mydewaction.com53,032 video views in 3 weeks.150,690 clicks generatedUnique Clicks: 82%