Cannes Lions
JUNG von MATT GERMANY, Hamburg / GLOBETROTTER / 2005
Overview
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Credits
Description
This floor sticker points the way to Globetrotter, Germany’s largest shop for mountaineering equipment. We placed it in the underground station at the bottom of the escalator – pointing up the down escalator.
Outcome
The success of the campaign was not evaluated quantifiably, but those interviewed on location described the sticker as amusing and unusual.
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9 items