It’s a revolutionary time in the mobility industry.

As a mobility company offering a wide range of products with fans across the world, Honda is no exception and we have had to change our way of thinking. Not only do we need to deliver the ideas behind the new brand slogan and corporate relaunch globally but also inspire approximately 200,000 Honda associates worldwide.

We felt that computer graphics could not effectively capture the subtleties of mobility control. Therefore, we filmed all the scenes in real life and later removed the modes of mobility. Although it required much effort, we were able to create an innovative work that combines human passion with thought-provoking visuals.

As soon as the news broke it was picked up by over 100 media outlets and excited messages poured in from Honda’s many fans. Moreover, though our policy centers Japanese and English, thanks to the fantastic response in each of Honda’s locations momentum is building and local commercials are set to air in seven countries.