Cannes Lions
L & K SAATCHI & SAATCHI, Mumbai / JOCKEY / 2015
Overview
Entries
Credits
Description
This commercial follows the journey of a young man, who is inspired to become a dancer after he sees a group practicing in a dance studio. While he struggles to work on his physical skills, he realises that the battle is not just of the body, but also the mind.
Execution
This is an original track created for the film. Since the film is about the dancer, the track plays a pivotal role in holding the film together. The music had to be 'danceable' and yet carry the emotional graph of the film without overwhelming the voice over that runs through it.
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