The brief:

Make Deutsche Telekom’s claim “Life is for sharing.” come to life simultaneously in 11 European markets and show the capabilities of its mobile Internet services.

Since its inception in 2007, Deutsche Telekom’s claim “life is for sharing.” stands for communication worth being spread by customers and users in general. This time, we wanted to go a step further. And make our communication a product of sharing.

The idea:

Move On. The first flull-length road movie starring Mads Mikkelsen inspired and shaped in more than 100 tasks by people from all over Europe.