Cannes Lions
DDB & TIRBAL, Warsaw / MCDONALD'S / 2015
Awards:
Overview
Entries
Credits
Description
There is no special regulations in Poland.
Execution
We updated already existing McDonalds games, while new ones will come out with this feature already included.
Move Update is going beyond branded content. We encourage all the game developers to implement the code in their own games, it’s available for free as an open source project on GitHub platform.
Outcome
We’re currently working on implementation of Move Update into commercial mobile games including: ‘Xyber Mech’ from One2Tribe, ‘Omnomster’ from MadeItApp and mobile blockbuster ‘Godfire: Rise of Prometheus’ by Platige Image and Vivid Games.
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