Cannes Lions
SATISFACTION, Brussels / VF CORPORATION / 2014
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For two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it. Our idea was to take the the concept a bit further and add a real feeling of magic and freedom.
Like a hypnotic experience, like a modern blue and copper tinted musical film this campaign talks the very heart of your unconscious.
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