We shot these videos as a PSA-style campaign, focused on entertaining audiences, while driving across the charities message. The comedic element of the videos lent them to be heavily shared, which helped spread word about the cause. Identifying key talent to connect with core audiences was essential. Nick Offerman is known for his no-nonsense, macho man character on NBC’s Parks and Rec, speaking to audiences as the ultimate man’s man. Cast members from The Office also led comedy and credibility to the videos. The videos were featured across our agents website and on YouTube. They were also promoted via all our social media outlets and cross-promoted with Movember.

The videos generate over 300 million incremental media impressions for Movember. They racked up 2 million views on YouTube and broke into entertainment, business, pop and mainstream press, including a feature on The Today Show. Visible Measures named it a Top Ten Most Watched Charity Video Campaign. On a tactical level, we saw a rise in Movember registrations on the day the videos broke.