Cannes Lions
BBDO GERMANY, Dusseldorf / MOVIE PARK GERMANY / 2009
Overview
Entries
Credits
Execution
Sponsoring of turbulences.All we needed was a little bit of wind during the flights to Düsseldorf and Dortmund, the two airports next to the Movie Park. And flight attendants that were bribed into saying just one little extra sentence over the plane’s PA: "THE TURBULENCES ON THIS FLIGHT ARE BROUGHT TO YOU BY MOVIE PARK, THE AMUSEMENT PARK WITH MORE THAN 30 SPECTACULAR RIDES.“Even after the flight, passengers were reminded of Movie Park, the friendly sponsor of the turbulences of the day – by signs at the airport exits:"THE TURBULENCES ON YOUR FLIGHT WERE BROUGHT TO YOU BY MOVIE PARK, JUST 40 MINUTES AWAY FROM THE AIRPORT.“
Outcome
First result: 6 complaints from airline passengers who found this promotion a bit too breathtaking for their liking.
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