Cannes Lions
PUBLICIS, Santiago / MOVISTAR / 2015
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To introduce the new Smartphones by Movistar whe chose the "unboxing" codes, changing the opening of the box into the opening of a world linked with the main characteristics of the product, in this case, the new Moto X Walnut, with 100% natural walnut cover. All the production was made with real elements to strengthen its characteristics.
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