Commercial opens with a huge demonstration staged by the masochist movement against Mox, a painkiller that according to masochists is making pain disappear, thus taking all the pleasure out of their lives. Standing on a stage, their leader delivers a speech. The police take the place by storm, and shoot tear gas canisters. Masochists inhale tear gas in delight, as a super-imposed caption reads:FOR THOSE OF US WHO DON’T ENJOY PLEASURE, THERE IS MOX 12- HOURS.