Cannes Lions
GREY WORLDWIDE, Dusseldorf / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Execution
To prove this – Mr Clean becomes the first time ever a dirt remover in a real TV show.
“Cheaters” a globally famous TV Show for conflicts and a lot of dirty words.
Every time a “dirty word” comes out of a mouth of an angry person the normally used “Biip” Signal is displaced by the Mr. Clean logo.And as you can imagine this is quiet often and created a huge awareness.
Outcome
Still in progress.
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