Cannes Lions
SAATCHI & SAATCHI MEXICO, Mexico City / PEPSICO / 2016
Overview
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Description
Many women do not practice self-exploration because they fear if they find something wrong it might means to lose a part of their bodies, our challenge was to change that common thought.
Execution
Marias’ name is recognized all over the country, by removing one of its letters we demostrate its essence does not change, the same would happen with every woman, without a part of their body they are still themselves.
Outcome
Marias proved to millions of women that even if they have this terrible illness, they shall never stop fighting and if in this fight they loose a part of their body, live goes on and they will be themselves.
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