Cannes Lions

MRMAX OUTDOOR CLUB

DENTSU KYUSHU, Fukuoka / MR MAX CORPORATION / 2014

Case Film
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Overview

Entries

Credits

OVERVIEW

Description

MrMax is a chain of Japanese discount stores.

This is one commercial from a series of television commercials in which actual sales clerks from MrMax appear and go out to demonstrate the advantages of their products.

The product in this film is a waterproof DVD player. It emphasizes the player’s waterproof qualities by showing that it can hold up even under a waterfall.

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