We set out on a mission. Give people access to real, authentic and relatable information about MS. We wanted to rewrite the scary, static and unhopeful information that filled the web. As a result, Living Like You was born – a first-of-its kind portal created with the MS community to curate real stories.

Ultimately, people will use other online resources to dive deeper into MS, so we decided to help our community take Living Like You anywhere– and get the same real-talk, down-to-earth approach, regardless of the source. Meet MS: No Filter, an online MS dictionary and Google Chrome Extension. We rewrote and re-imagined the 100 most searched terms associated with MS, and we didn’t just put them on our website, we put them everywhere. Suddenly sites were telling the new MS story, whether they knew it or not. A REAL view of life with MS started to take form.

MS: No Filter is an entirely digital endeavor based on the insight that people with MS are actively seeking information online. Our .com hub, LivingLikeYou.com, offers all of our definitions, accompanied by blog content from real people living with MS. Our Facebook and Twitter pages feature definitions and engage the community in conversation around “real talk” with MS, and our YouTube channel hosts the beginnings of a robust video library of patient-centric content.

We leveraged paid media to place our content exactly where people living with MS were. Search ads appeared across all major MS-related terms, offering compelling content instead of dry, clinical jargon. We went one step further, and placed our ads directly on the sites we were trying to change. A visit to WebMD’s multiple sclerosis page featured an ad asking users if the content wasn’t making sense, and if it wasn’t, encouraged them to download our extension.

MS: No Filter is an entirely digital endeavor based on the insight that people with MS are actively seeking information online. Our .com hub, LivingLikeYou.com, offers all of our definitions, accompanied by blog content from real people living with MS. Our Facebook and Twitter pages feature definitions and engage the community in conversation around “real talk” with MS, and our YouTube channel hosts the beginnings of a robust video library of patient-centric content.

We leveraged paid media to place our content exactly where people living with MS were. Search ads appeared across all major MS-related terms, offering compelling content instead of dry, clinical jargon. We went one step further, and placed our ads directly on the sites we were trying to change. A visit to WebMD’s multiple sclerosis page featured an ad asking users if the content wasn’t making sense, and if it wasn’t, encouraged them to download our extension.