MSN Panadol ColdExtra ThemePack pervades 10 million MSN messenger users in Taiwan! MSN messenger plays an important role among the white-collar workers in Taiwan. Therefore, we regard the MSN messenger theme pack as a brand out-reach device because it has become a trendy communication medium, just one click to change your IM environment. We invited the fantastic illustrator to produce a comical and exaggerated scenario so that numerous MSN users would love downloading it and share their caring with the funny graphics. Moreover, the subtle connection with ColdExtra reinforces the brand awareness and brand image in a MSN users' mind subconsciously.