When we were commissioned designs for ‘mt’, we saw a great potential in it. Although ‘mt’ had broad utility, it would not be accepted by customers if it was not displayed in a comprehensible fashion. So, we presented ‘Kamoi’ to hold a promotional exhibition that customers can experience ‘mt’ fully and learn more about it.

Actually, it was a challenging because we had never seen the kind of exhibition before and there were no similar products to ‘mt’ in the market.

So, we planned a unique exhibition ‘mt ex’ to introduce the products’ character. Since the first exhibition in 2010, ‘mt’ has held many similar events at home and abroad.

Every time we produce the exhibition, pay the most attention to the location. We collaborated with Okayama Destination Campaign that was planned to boost the development of the area and acted a part to gather people. The venue was a famous landmark Museum of Kurashiki, we wrapped the fecade of museum by ‘mt’ tapes and decorated the hole museum. We created an art work by using a few dozen rolls of ‘mt’ tapes and exhibited it in the museum. It ran for 2 weeks.

The rainbow colored tapes showed the wide range of variations and expressed that it is a handy product to change the space easily.

It impressed customers during the campaign. Pictures of the exhibition diffused through SNS and the reputation spread by word of mouth. As a result, the exhibition became topical event and succeeded in gathering a surprising number of people. It led to increase ‘mt fans’ and develop the market.

‘mt’ created a new category ‘Washi Tape’ in a sundries market. ‘Kamoi’ took advantage of this boom and improved their sales.