Cannes Lions
BBDO NEW YORK, New York / PEPSI / 2009
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The “Disclaimer” campaign provides ridiculous scenarios showing that Mountain Dew Voltage will legitimately provide you with a powerful electrical charge only to tell you in a disclaimer that it was simply a metaphor to suggest its intensity. Will drinking Mountain Dew Voltage charge your burps with electricity? Burps with so much intensity they have the power to electrify anything that comes in their way, like birds? As you’ll see in “Birds,” it won’t, as is candidly noted in the disclaimer.
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