We took superfast cars, such as Maserati Quattroporte, Chevrolet Camaro etc., and integrated them into Yandex.Taxi - a system used for booking cabs straight from your smartphone. We chose random orders and surprised customers - instead of a reguar taxi car they'd expect, we arrived in style and provided them with a ride to their destination in a race car free of charge. The campaign was supported with pre-rolls on video hosting sites, a competition on Radio Energy, and a promo site with an online quest.

The response of the audience was intense and instantaneous - people shared their experiences through every social media they were connected to, creating thousands of posts and comments. The buzz was so great that the story was picked up by television, news sites, radio, leading blogs - giving the campaign huge exposure and mounts of free PR.

Media coverage in Moscow reached 9,300,000 people.

The taxis covered 90,000 km of Moscow roads.

3,000 passengers experienced the excitement of 4G speed first-hand.

People are still talking!