Cannes Lions

MTV BRASIL

LODUCCA, Sao Paulo / MTV / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Everybody is sick and tired of condoms. So we created a concept that gets straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one feature stupid questions about condoms and the answers are always provided by MTV: #USEITDICK.

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