Cannes Lions
LODUCCA, Sao Paulo / MTV / 2013
Overview
Entries
Credits
Description
Everybody is sick and tired of condoms. So we created a concept that gets straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one feature stupid questions about condoms and the answers are always provided by MTV: #USEITDICK.
Similar Campaigns
12 items