Our idents should reflect the young, exciting lives of our audience, and connect emotionally with them, relating also to the themes in our core programming; bringing it all together in the Mtv world!

Each of the 2012 Mtv idents use a unique animation style but work in a unified way to express aspects of our

audiences lives. Friendship, family, their changing world, and growing up. We worked with a range of animators and designers, specialised in their field, to achieve the overall result we wanted.