Cannes Lions

MTV FOR SEPTEMBER 11TH

SAATCHI & SAATCHI, Milan / MTV / 2003

Awards:

1 Shortlisted Cannes Lions
Film
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Saatchi & Saatchi and MTV put silence on air. To commemorate 9/11, MTV suddenly stops its music for 60 seconds to give voice to a deep and interminable silence. In the same symbol that we've always identified with two simple black sticks, today and only today we see the two high twin towers standing out starkly at the centre of the screen. Silence is the best way to remember.

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