To raise awareness of the fact that 70% of women living with HIV were infected by partners who had extra-marital affairs, MTV commissioned an animated PSA that manages to be both titillating and disturbing.

Our challenge was to find a way to create a story that would lead to that final frame containing the phrase "Honey, (...)", without giving away to the spectator what the shapes were in fact. How to make letters have sex? How to show them having sex without showing what they really are? So, with a notch of suspense and a escalating force using sex, music and amorphous shapes, we created a wild party that went from a bite on a nipple to a full scale orgy. We wanted to show the lust and promiscuity of it all. Starting with two "persons", then a third watching and soon-to-be participant, you see how many have sex with many persons, without caring about the risks of it. Carried away by the frenzy of the moment, people forget that in the end it will affect their true partners. And that's the end of the party.

Animation-wise we thought about being really literal. The sexual act in itself is to Do it. So our characters actions had to have strength and weight - In kissing, penetrating, biting, etc. We wanted to see the intensity that sex can have. Following this literal, visceral direction we gave them a realistic skin texture, with pubic hairs and lusty expressions. Backed by a soundtrack made by Paulo Beto, using as reference the work of Serge Gainsbourg - whose work inspired our own - giving to the film a mood impossible to achieve without it..