Cannes Lions

MUCHO MACHO TV PROGRAMME

LODUCCA PUBLICIDADE, Sao Paulo / MTV / 2007

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This banner was created for an MTV man's show - Mucho Macho. The show is for real macho men and it is about dirty jokes, hot chicks, pranks and anything else that real macho men would care to watch.The idea was to make the banner as simple as possible with no animation, no interaction and no art direction. Just a plain and simple message like all things for men should be.

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