We surprised the consumer by using the voice in the recording to show the benefits of Mucosolvan. After so many years, people have gotten used to hearing the same greeting. No one ever expected to hear a recorded voice that is hoarse and coughing. This is the first time an action of this type has been made, inaugurating a new media space, in addition to meeting all brand communication goals.

Thousands of people visited the shopping malls and the event prompted a buzz inside the mall as shoppers commented on the action. A simple low budget idea that increased sales and fulfilled all brand communication goals.