Cannes Lions
NEORIS MLAB, Rio De Janeiro / GRADIENTE TELECOM / 2001
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In a very innovative way, this concept gathers interactivity and creativity to present the new Gradiente Multisabores covers, which are related with the seven days of the week. The idea of variety and easy change of covers is clearly depicted in this ad, translating in images the trademark, which means 'assorted flavors' in Portuguese.
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