In light of the fact that only a small number of the handsets were available on the Austrian market at the time of the product launch, the agency recommended a promotion that allowed face-to-face communication with potential customers. The campaign was fronted by the T-Mobile 'cloning researchers' who toured Austria with MMS handsets for the duration of the promotion on the look-out for possible clone pairs (lookalikes). The promoters photographed people and sent them the pictures via the Internet on an MMS capable mobile. Anyone looking for their own double was able to search the 'clone laboratory'. This demonstrated the new technology and made the functionality easier to understand using it in a fun way.

During the promotion a total of around 18,000 pictures were posted and around 17,000 people voted for the clone pair of the week.