• Situation

52% of men experience erectile dysfunction. Of those men, 75% are unwilling to seek treatment from a physician. This has a larger impact on their overall confidence and sense of self-worth.

• Brief

Get these men to get out of their own way and begin their own comeback story with the help of Phoenix.

• Objectives

• With men’s telehealth being in its infancy in Canada, and only a handful of players in the market, the goal of this effort was to solidify Phoenix as the leader in this space.

• Increase in site traffic

• Increased account applications.

• Healthier and happier men nation-wide

We begin on a battlefield in early 1800s Europe. A wounded soldier makes his way back to the command tent where a general relays the gravity of the situation to his commanding officers. They are outmanned, outgunned, out of almost everything, but as far as he is concerned, they are not yet out of the fight.

When his seemingly irrational confidence is questioned by one of his men, he decides this is the time to divulge that he has in fact been receiving discreet and convenient help for his ED. When the questions continue, comedy ensues.

As of this submission it is still very early days. This film has been in market for less than one month. However, there was a 9900% increase in site traffic within the first 24hrs after the Super Bowl broadcast.

The film reached over 1M YouTube views in just 4 days and is seeing a high amount of social sharing for such a discreet platform.

Account activations are up MoM as is the highest number of activations in a single day.

There has also been a 100% increase in account reactivations.

Two other unexpected but interesting results have been the brand receiving several inbound requests for major national sponsorships, and seeing a record number of job applications since the film went to market. Both signs of Phoenix solidifying itself as the market leader in Canada.