The campaign has its purpose in explaining the symptoms of multiple sclerosis utilising the banner's interactivity. In the 'movements' subject, if the mouse pointer goes over the banner, it starts moving erratically before stopping. Afterwards, the following message appears: “This time, it has struck the movements.”. The mechanism repeats itself in the 'eyesight' subject: the message “Multiple Sclerosis” doubles and becomes unreadable when the pointer goes through the banner, and following this, this message appears on screen: “This time it has struck the eyesight.”. Finally, in the “speech” subject, when the pointer goes through the banner, the wording “Multiple Sclerosis” rapidly transforms in “MMMMMMMM SSSSSSSS”.