To help drive sperm donation at Whittington Fertility Clinic, we created a campaign that demonstrated the pure joy a donor can feel by “giving life”. We recorded, on location, the unscripted ramblings of a real life six year old boy; who came into the world himself thanks to a donation.

We turned his musings on what makes his life a happy one into a raft of radio commercials. The call to action directed potential donors to the hospital’s website that was rebranded “givelife.london” for the campaign.