Cannes Lions

Mum's Birthday

VCCP, London / CADBURY / 2018

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

A hardworking mother rushes from work to pick her 5 year-old daughter up from school. She’s the last child waiting. Walking home, the mum gets an important call. The girl goes into the local shop. Mum continues her call outside.

The girl is nervous. She asks the shopkeeper if she can buy a bar of chocolate for her mum. He shows her a Cadbury Dairy Milk, and she nods. She then tries to pay - with a plastic coin, some buttons, a plastic ring and her beloved toy unicorn.

The shopkeeper thinks about it, and then slides across the Cadbury Dairy Milk bar to her. Before giving her her ‘change’ - the unicorn.

The girl leaves, and her mum finishes her call. From the shopkeeper’s point of view, we see the girl give her mum the chocolate, and say ‘Happy Birthday mum’. Her mum gives her a heartfelt hug.

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