Campaign Title: Other words.Description: An online communication aimed at Telefónica ADSL users. The aim: to persuade them to contract the Mundo ADSL option. The support: Mundo ADSL, an environment offering the best of the Internet: music, downloads, cinema, games, etc. The idea: Yes. Internet is full of rubbish, and you never know when it will come your way. The hook: Why waste your time and your patience?