Mus is a new luxury brand launched by Myriam Ullens.It is a brand that uses cashmere as its principle material and includes fashion accessories. this material perfectly suits exceptional women who want to feel elegant and comfortable when they travel.The objective was to create a true identity for the brand that is alternative, original and modern but that is able to acquire the same recognition and reputation as other historical luxury brands that have been established over many centuries.

Muses have always embodied inspiration and movement. They perfectly represents the brand for its femininity, elegance and modernity. The logo qas developed and inspired by the 9 muses from Greek mythology, as represented in mosaics. The crossed pattern also refers directly to the stitching of cashmere, the brand's true symbol of savoir-faire.The logo is underlined by a typography that embodies modernity and class : the letters are a careful modernization of a futurist typography from the 30's.The colours were also created for the brand, that embodies femininity and elegance. They are custom-made and exclusively produced for Mus.