The idea was to bring the museum to the people and raise interest in a relevant and unconventional way. So we decided to call an expert and create a stunt event: we hired a trained dog and we let him out in the main pedestrian areas of Frankfurt, carrying a specially-produced huge dinosaur bone replica in his mouth. We spread hundreds of flyers to the amused people having fun and taking pictures and raised attention and good mood around the initiative across town.

In the days after the event, the amount of visitors to the museum almost doubled. Blogs and press gave the event further media coverage and visibility beyond city limits, helping creating further awareness and good vibes around the Museum.