To paint a huge pair of scissors in front of the Museum of Modern Art proved to be a strategy of low budget and great impact, as it was something that had never been done before in the city. For a very low cost, the museum achieved great visibility. The dressmaking pattern worked as a very innovative outdoor media, since it was seen from above. During the event, cars and people stopped to look at that urban interference.

The pair of scissors proved to be a very effective low cost way to publicise the event, especially because of its originality. For literally the cost of the paint, it reached the entire city through spontaneous media generated in the best local newspapers. The public at the event, this year grew approximately by 40% compared to the previous year.