The results were beyond what we had expected. After distributing the mailers to schools in the Johannesburg area, the museum experienced a significant increase in visits by large school groups which later translated into "follow-up" visits by families and smaller groups as the learners wanted to share their experience.The museum reinstated itself as an outstanding educational experience for all ages and visits increased by 60% on an individual basis and visits by school groups increased by 30% on the annual average.