To create a campaign to attract visitors to Mint Museum of Toys, using the stories of the toys they have on display. In short, create old world charm in today's world.

The final designs were selected based on the relevant use of 'period-accurate' materials such as embroidery on silk shaped typography.

Since the campaign was launched, there has been a marked increase in admittance to Mint Museum of Toys. As this is an on-going campaign, final results are still being processed.