Cannes Lions
RAPP COLLINS PARIS, Paris / VIRGIN / 2006
Overview
Entries
Credits
Description
BriefA partnership with a double objective: create traffic at Virgin Megastore and bring life to the relationship between imagine R (the public transport pass for young people in the Paris region) and its subscribers.Idea:Manga Paradise, a double game inside a truly interactive Manga integrating video and animation.
This manga allows visitors to participate to the first step of the game, and convinces them to go to Virgin Megastore for the second step.
Similar Campaigns
12 items