First, the print media. Billboard itself, many ads showed great stars of pop: Bono, Eminem, Marilyn Manson, etc.. With all its composite image of the influences and a touch of humour.Then, the subway posters showed the concept on a larger scale.A touch panel allow the consumer to choose their favourite stars. And he saw within the hours his image remade with the icons of his stars as well as a screen size image. Interactivity and fun. The consumer has the chance to see what he is made of in terms of music. In addition, by pressing a button, the panel took the role of a photobooth. This recorded image was sent to an account on Flickr. And consumers could download their image.On the web, many users Last FM received a link from Billboard in their message box. They clicked and saw the picture of their profile redone with their favourite starts. And this image stamped on the cover of Billboard. Those who signed up for the magazine won a poster as a gift.

Billboard is a new publication in Brazil. And it needed to differentiate itself from competitors. The campaign positions Billboard as the great authority on music. The consumer had a chance to realise that authority in several ways. And the answer was immediate with an increase in the number of subscribers and a great number of visits at Billboard.com. The campaign placed Billboard firmly in the Brazilian publishing market making consumers immediately associate music to Billboard.