Cannes Lions
DENTSU INC., Tokyo / AJINOMOTO GENERAL FOODS / 2015
Overview
Entries
Credits
Execution
So AGF decided to create a triple piano to suggest the experience of drinking triple strength by tripling the richness of a musical performance with a tripled keyboard.
AGF’s concept of tripling richness musically created enormous buzz on the web and was widely reported on TV news.
Outcome
TRIPLESSO sales increased 140%. Meanwhile, thanks to AGF’s new site enabling people to create their own triple-keyboard music, triple music also took off.
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