We put Mustard color hair on many of the fans because if one Mustard made us champions, imagine a stadium full of Mustards.

Over 50000 people experienced it live. Over 700000 people watched the game on TV, spreading the word massively.

It was also widely covered in national and international media, reaching over 100 sport specialized media hubs. Social networking was also successful:#MePintoDeMostaza soon became a trending topic.