Mutti, Italy’s leading brand of premium preserved tomatoes, is launching a new brand platform and campaign to disrupt the preserved tomato category, and to educate that not all tomatoes are created equal.The campaign, ‘Mutti. When you know, you know’, aims to make people question everything they thought they knew about tinned tomatoes, cementing Mutti as the premium, and only, choice for those with discerning taste. The production design had to reflect Mutti's pre-eminent status, and both spots, drenched in delectable reds, draw from distinct art movements to capture this sense a ‘refined’ taste. 'Canned Laughter’ has a Warholian Pop flavour with the abundant can motif and ‘Portrait’ strives for a Renaissance style still life. The overall effect is dazzlingly delicious!